When you are designing a site for a small company (and especially if you are designing a site for a large company) it can be challenging to get across the personality of the team. Sites exist to serve a function, but people often want to know who works there and what they are like. This is especially true of small startups who want to prove that they are not as corporate and dull as the typical companies in the industry, they often want to show off their quirky, interesting and different style.
This is where the “About Us” page comes in – and it is the perfect way of displaying the team’s personality and style. We have brought together a showcase of creative about us pages that use design and creativity to stand out.
Epipheo Studios have a truly inspired “About Us” page that is not afraid to show off their quirky & weird personality.
Cultured Code, famous for their task management app “Things”, has always been a company with a professional image and meticulous design, but with small hand-drawn elements to their site. The About Us page is very much in keeping with this, with caricatures of each team member helping to show off the team’s personalities while still remaining professional.
Airbnb, this website that allows you to rent out your house easily, uses big & bold imagery to show you who the founders are.
GiftRocket’s website has clearly been very thoughtfully designed and has a very clear visual style – and this is also reflected in the “About Us” page. The page reveals a bit more information on the founders and the business, while looking great and fitting in with the site theme perfectly.
Kyan is a web design agency with a reasonably large team , but they have taken the time to provide a bit of information on everyone along with a carousel of the team to help prevent the agency from coming across as just a faceless business.
6Wunderkinder, makers of task management app Wunderlist, have always put a great care and attention into the design of their site & apps, and this is clearly true of the “About Us” page too. High quality imagery and insights into the team help to make them seem more friendly and approachable.
Bread & Pepper
Bread & Pepper is a software company that clearly has a sense of humor. It is reflected by the images of their team all obscured by their MacBook Pro’s. A bit of creativity & humor is a great way of showing off the team’s quirky side, without necessarily being unprofessional.
Lateral have decided to inject some creativity into their “About Us” page by having the snapshots of the team follow the mouse cursor around the screen. Try pressing the arrow keys to make the team look in the that direction.
The guys at Bump have decided to make their About Us page a bit more interesting by including a big photo of them doing what they do best – using their phones (and presumably using the Bump app) – instead of facing the camera.
Creative design agency Fixel use big, bold imagery to show off their team – and include sliders so that you can mix & match the faces. It’s a fun and interesting display that shows that they are not afraid to be a different.
Are there any About Us pages that you think deserve a mention? Let us know in the comments.