The fashion industry is one of the most cut-throat businesses in the world, with such a huge amount of competition, a company’s marketing campaigns have to be effective in reaching their target audience and bringing in sales.
So with that in mind, designers are producing some outstanding sites for their fashion-related clients, some of which are designed to be easy to navigate and find exactly what you are looking for, some are a bit of a puzzle – that creates an air of intrigue, and others are simply different or off-the-wall in their design.
Here we have selected a collection of such sites that differ greatly in their design whilst conveying the same basic message.
Fashion/Clothing Website Design
This French modeling agency uses a couple of very urban-style mono, dirty-looking images of a male and a female on its landing page. The man with a cigarette in his mouth is very un-pc in the current climate, and that little bit of naughtiness somehow adds to the appeal of this site. Not strictly a fashion site, but it is via these models that we often first see the new trends in clothing.
Sassi Holford is an English bridal gown designer, and she uses this most delicate and beautiful full screen photo of a bride among white hydrangeas for her home page.
The landing page of this site has a split screen with half dedicated to the ‘blondy’ range, and the other half promotes the ‘BLONDY ReLISH’ range of women’s clothing. Each side of the screen uses animated images.
Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia, and their home page has a slide show of really cute images of children – always a winner with mothers!
Anja Rubik is a model who has teamed up with Mohito to create a clothing range. This promotional site uses a slide show of the model’s name in large letters, and images of the model wearing the range of clothes inside the lettering. The images are either black and white or a light purple and black color scheme.
Injury – Deity Range
This site offers a pretty off-the-wall clothing range called Deity. It uses a very straight-faced female and male model to showcase the predominantly black and white range. Hovering the mouse over any model image makes the image smaller but full-length, looking like she/he has stepped back. Also notice, only half of the logo is visible on most pages of this site.
Melissa One by One
This is an interesting concept of how to buy shoes – you choose the shoes one-by-one, so you could buy a matching pair, but you can also buy a mismatched pair if that is your choice. The logo for this site is rather cleverly designed, with a white and black ONE, and the ‘by’ in the center of the O.
This clothing brand uses a play on its name for the website design, with an asymmetric full screen image slide show, making it appear that the top left corner is bent back a little.
Alchemy Blues by Scotch & Soda
The site for this range of clothing uses a solid black background with a flame-type illustration in the middle and sketchy icon links. The site uses parallax scrolling and a patterned transparency.
Reebok use this site to showcase their collection of sportswear for both men and women, although in this case, women are featured more prominently. Using almost a total red, white and black color scheme, this site offers a very nice collection of images with links to the clothing shown on each slide.
P & Co
P & Co is a menswear range by designers Clark & Timms. Their landing page has a full width image slide show of images depicting the clothing and accessories range. They use a hamburger menu button and a ghost cta button, with a slight black transparency and white text.
A beautiful pastel color scheme, some animated images and a grid-style layout make this site extraordinarily appealing in its design.
If you produce a clothing range for chefs, how do you promote it to stand out above other such companies? Oliver Harvey has the answer with this beautifully designed site where they even have a gift section for those who love a chef!
Legend World Wide
This site design has a slightly different take on the trending style of a grid layout. The images do not appear on the grid until you scroll down, and some of the grid spaces on the right are not populated with an image, so simply show a rectangle with a diagonal line through the center. They use a gentle gold color for some of their elements such as the hamburger menu button that adds to the overall design.
Brothers – If the Suit Fits
This was an interesting competition run by a company of tailors. They made three suits and asked their visitors to send in their measurements. If one of the suits fitted them, they won the suit, the accessories and dinner in a New York restaurant. It’s a great way of promoting made-to-measure suits.
Maverick by Leather Monkeys
This one-page site is dedicated to the sale of one jacket – the Maverick. An extremely minimalist landing page greets visitors with a hand-written font for the jacket name, the company name and a hamburger menu button. Further down the page is a slide show of images showing every side of the jacket and close-up images of some of the finer details, followed by a contact form and a Buy Now section.
Barbour Celebrating 120 Years
The outdoor clothing company Barbour have been around that long! This site is a timeline of the evolution of the company from its beginnings to the current time. The landing page has an animated full screen image of a real outdoor-type scene.
At first glance, this is the kind of site design we have come to expect from clothing retailers, but when you hover the mouse over any of the images, the image gets an animated diagonally striped background and you get a ‘quick view’ of the back of the garment.
This British company put a whole new spin on marketing socks. You can choose from 5 pattern categories and 8 personality categories – who would have thought socks had personalities? Their socks also have some intriguing names such as The Ed Ritchie, City Slicker, Bad Ass, Team Captain, etc.
This hand-made collection from Diesel has its own promotional site that has some amazing, urban, colorful images showing a great deal of imagination by the photographer.
Clothing is something we all need, but not all of us choose to buy designer clothes or shop online, nevertheless, fashion designers and online outlets have to try to attract more customers and the best way to do that is through great website design that engages the visitors and encourages them to spend maybe that little bit more than they would really like to!