The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model. Though it seems to be a generally acknowledged and elementary principle but oftentimes entrepreneurs get so drawn away by their business idea and the profits it is going to generate that eventually they end up forgetting about the end user and selling what is already built instead of trying to create something customers really need.

30 Amazing Examples of Outdoor Advertising

As all types of media advertising becomes more and more creative, we are lucky enough to be living in times when advertisements can amaze us with their detail and creativity. Outdoor or ambient advertising is included in this, and agencies now go the extra mile to make us do a double-take when we see some of their creations.

Key Elements to Help You Make Your Landing Page Successful

The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well. There are many different things that can affect the success of a landing page; however, some basic things have been proven to help landing pages in general. This is where this post comes in – I’m here to tell you about these basic general things that will help your landing page shine; I promise this is not rocket science.