The current trend of the use of large or fullscreen background images on website landing pages has forced the introduction of another trend – white headline text. Very often background photographs are dark, so it would seem that white is the new black in website design.
Here we have collected a selection of sites making use of this trend – as you will see, it works better on some designs than others, but all of these examples are beautifully effective.
The Use of White Headline Text
This UK charity software site uses a fullscreen slideshow of photographs, but they have put a halftone screen between the images and the text, so however dark or light the images are, the text remains perfectly visible.
This vertical scrolling site has a different photograph on each page, and white headline text on every page. They have cleverly used textures to help the white stand out even on the lighter images. I have included two screenshots from this site.
The Form Group
The fullscreen slideshow on this site’s landing page uses a black transparent layer to keep the white headline text crisp and sharp against the lighter images.
This site has a static fullscreen image that has a slight blur, making the white headline text stand out very nicely. When you first land on the page, the headline: ‘Transforming the way businesses’ is static, whilst the line below it rotates through: ‘get discovered’; ‘get found’; ‘engage’ and ‘market’ – a pleasant detail in the design.
This clothing site is unusual in that it has a horizontal fullscreen slideshow. Apart from using outstanding photographs, they use a black transparent layer to keep the white text sharp.
Tap In Guide
This is a guide to the 2014 World Cup soccer tournament in Brazil. Their full screen static image with a touch of animation has a sepia filter over it. It mainly works well, but perhaps the headline text should have been placed a centimeter or so higher so the sub headline is clearer.
This site uses an extreme amount of blurring on its full screen image to allow the white headline text to stand out.
This website design uses a different approach from the previous examples. A solid block of color with a bokeh-style texture and a black mesh texture create the background. I was intrigued by the color palette used in this design – not a scheme that would automatically spring to mind when designing. The palette is shown below.
This is a Google site, and their white headline text is pretty grungy.. I’m not sure if that is to portray age or scariness – or perhaps both. When you land on the page, there is a short video of the girl (Julie) walking to the start point. Of course, white headline text lends itself perfectly to dark, night time scenes.
This site uses a full screen background video on its landing page, and here is another type of transparency/halftone screen – vertical lines. The red and black color scheme is also quite unusual these days.
Allstate’s Holiday Home Decorator
This is actually the site of an insurance agency. You can choose an address and decorate the house online – but if you overload the electricity circuits you will start a fire… do you have home insurance? The blue background with some Christmas decorations, animated snowfall and a large banner make the white headline text stand out.
This site uses a full screen photograph with black transparency on its landing page. They use both white and yellow for their headline text, and the text has a slight drop shadow to make it stand out even more.
The Ernest Hemingway Collection
Ernest Hemingway was an American author and journalist who had a profound effect on US literary styles. This site sells products dedicated to Hemingway… in that they are retro or old-fashioned. The full screen vintage photograph is an ideal backdrop for the white grungy headline text.
Here is another design that uses black transparency over their static full screen photograph. They use transparency on all of their images on the site to make the white headline text stand out, and they also make use of the currently trending hollow or ghost buttons.
This site uses a blue transparent circle to enhance its white headline text.
This is a trailer for a site that is to launch in the near future. So you don’t have an image, and you are keeping things secret… just take a block of color and fill the screen with huge white text – done! As you scroll down the page, you read: “What if you knew…. That something magical was coming… But you didn’t know when… And you didn’t know what… How would you feel? Surprisingly. Stay tuned, something magical is on its way…” then you are invited to submit your email address to be kept posted.
This site, topically uses a denim textured background throughout the site. White headline text is a must for them!
This site uses an airport departure/arrival style board for its home page, and includes the clicking sounds as the letters flip around.
Imagina nas Ferias
This site uses a lot of small blocks of pastel/retro colors, and the larger block top center has the white headline text. There are also a lot of ‘flipping’ mouse over effects on this page.
A red transparent layer over the image to allow the white headline text to stand out makes a pleasant change from black. This was more popular in design a few months ago.
It is really good to see designers pushing the limits of creativity – as I guess we should always have believed they would.
Do you like the effect of white headline text over large background images that seems to be popping up just about everywhere these days? Have you used this style of design yourself?
Please share your thoughts, opinions and links with us in the comments section below.