The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model. Though it seems to be a generally acknowledged and elementary principle but oftentimes entrepreneurs get so drawn away by their business idea and the profits it is going to generate that eventually they end up forgetting about the end user and selling what is already built instead of trying to create something customers really need.

30 Amazing Examples of Outdoor Advertising

As all types of media advertising becomes more and more creative, we are lucky enough to be living in times when advertisements can amaze us with their detail and creativity. Outdoor or ambient advertising is included in this, and agencies now go the extra mile to make us do a double-take when we see some of their creations.

Creating a Simple and Effective 404 Page

Go ahead and take a look at the design of this 404 page; as you can see it is very clear. I have specifically chosen something so simple and clear so that we don’t get lost in the unnecessary bells and whistles.

The overall look and feel of this design is simple for the sake of the example; at the same time so is the layout. As I will explain to you shortly, a 404 page shouldn’t have a lot going on, so the layout is kept simple too. You don’t need clutter in any of your pages, including the error ones.

How To Balance your Skills Between Design and Code

Web designers and developers are usually seen working together on various projects. Designers end up following a path of creating pixels, while developers pick up the frontend and backend coding techniques. If you find yourself leaning towards either side then it’s worthwhile to follow whichever path interests you the most.

But it’s also important for some people to have a balance between these two facets. In this article I want to share some ideas for balancing your own skillset between coding and designing interfaces. These topics mostly pertain to building websites but you could also consider these ideas for app & software developers, too.