The What, Why and How of User Personas

One of the few proven ways to be successful in any business is to understand your customer’s needs and deliver quality products or services that satisfy those needs in the best way possible. Yes, it does sound too bookish but the truth is knowing your end user is the kernel of a customer-oriented business model. Though it seems to be a generally acknowledged and elementary principle but oftentimes entrepreneurs get so drawn away by their business idea and the profits it is going to generate that eventually they end up forgetting about the end user and selling what is already built instead of trying to create something customers really need.

How To Balance your Skills Between Design and Code

Web designers and developers are usually seen working together on various projects. Designers end up following a path of creating pixels, while developers pick up the frontend and backend coding techniques. If you find yourself leaning towards either side then it’s worthwhile to follow whichever path interests you the most.

But it’s also important for some people to have a balance between these two facets. In this article I want to share some ideas for balancing your own skillset between coding and designing interfaces. These topics mostly pertain to building websites but you could also consider these ideas for app & software developers, too.

Social Media Techniques for Building Viral Marketing

Every website needs some form of marketing to initially garner a responsive audience. You want participating users on your website to offer feedback, utilize all your services, and put your website to good use. But there are so many techniques inside the umbrella of Internet marketing – which ones produce the best results?

I have found that social media is one method which offers a gateway directly into people’s desktops. Everybody uses at least some popular Internet figure whether it’s YouTube, Facebook, Twitter, Tumblr, or any other brand name website. These networks are also marketing tools for gauging the popularity of your content. In this article I want to share a few techniques you can use to push your website viral on many of these larger social media outlets.

Reclaim Your Productivity with Flexible Time Blocks

For many freelancers, the inability to keep some semblance of a regular schedule in the midst of a chaotic existence is a constant source of anxiety and lack of productivity. Insomnia, sudden and frequent interruptions, visiting family, travelling for weddings, and the average sick day (or series of sick days) – all of these occurrences (and many others) can cause the delicate balance of a freelancer’s schedule to careen off course. This can unfortunately result in missing deadlines, losing clients, and other not-so-awesome consequences.

Which is why in today’s post I’m going to show you a method I developed during a prolonged bout of insomnia that has helped me stay on task no matter how random my day becomes. Its all about breaking your ideal work day down into flexible time blocks so that you can rearrange them at a moment’s notice.

How Web Designers can Transition into Coding

Getting started as a web designer requires weeks or even months of practice and dedication. There are so many unique aspects in designing graphics for the web, you may often feel out of place. But one step towards feeling more comfortable as a designer is to advance your own development skills.

Having the ability to design PSDs and then code the design into a site layout is a huge benefit. You won’t need to rely on another web developer to work out your HTML5/CSS3. Plus right after designing a website layout in Photoshop you’ll be able to bring that work to life. It’s truly a skillset that requires time – but ultimately it will improve your knowledge and control on the web.