How to Create a Color Palette

Great color can be a key part of your next design project.

Selecting a color palette can be an almost overwhelming decision. What colors to choose? How many? What kind of mood will color create?

A Simple Guide on How SVGs Work

SVG, or Scalable Vector Graphic, is an image file format that is growing in popularity. They are actually a simple text file that holds coordinates which map out shapes and, therefore, make an image.

Understanding the UX Research Methods

Although the user experience field is relatively new and is still developing, UX-ers already have plenty of methods and techniques in their toolbox. So let’s now go through the extensive list of UX research methods, have a brief overview of each method and understand the type of questions they answer.

Measuring Usability with System Usability Scale (SUS)

There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success rate and error rate, conversion rate and issue-based metrics. These metrics are based on quantitative data collected during user testing sessions or contextual interviews, at the very least using product analytics data.

Main Principles of Lean UX for Startups

The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really successful in shifting the focus from lengthy design documentations to actual working products. But how does it apply to user experience in particular and can it really improve the quality of UX/Usability outcomes?

The UX Challenges of Smart Watches

Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.