Category Design

How to Create a Color Palette

Great color can be a key part of your next design project. Selecting a color palette can be an almost overwhelming decision. What colors to choose? How many? What kind of mood will color create?

Understanding Color Theory and the Color Wheel

Sometimes the toughest step in building a new website or redesign can be the conceptual ones. Selecting a color palette is one of them that can be tough if you don’t have the right tools. So where do you start?

Good Copy Yields to Better Accessibility for Everybody

I want to start this article by talking about the general idea of accessibility. If you’ve never heard of this concept then it’s a good idea to identify this as the practice of making the web accessible for people with…

5 User Study Methods and When to Use Them

We all know that rich user data is a holy grail for a successful product design, but how to find and use this holy grail is what very few UX designers struggle with.

Understanding the UX Research Methods

Although the user experience field is relatively new and is still developing, UX-ers already have plenty of methods and techniques in their toolbox. So let’s now go through the extensive list of UX research methods, have a brief overview of…

Measuring Usability with System Usability Scale (SUS)

There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success…

Main Principles of Lean UX for Startups

The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really…

The UX Challenges of Smart Watches

Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s…