Emotions allow for people to comprehend the world better; it’s how we learn new things. Items that are more aesthetically pleasing are seen in a more positive light; the item appears to be faster, more effective, more fun, all in all better.
Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.
Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales.
Oftentimes we are trying to create a great user experience. Usually this means smoothing out frustrations where we are actually ensuring good usability and not necessarily a good user experience.
How much effect do product pages have on conversion rates? Well, it depends. But the fact is that this page is your final chance to make the user buy.
Typography is a big part of any design, especially web or app design. Vertical rhythm is the alignment of lines of text in terms of text size and the spacing between the lines. It is often used to organize text and make it more legible; in turn, this makes the reading experience much better and the design more appealing.
What if you knew the perfect formula for a successful product? Sounds like a marketing pitch for some cheap Hollywood movie, doesn’t it? But the truth is that scientists may soon have the “first draft” of that success recipe or at least will have a list of ingredients. Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.
In a world where you can reach your customers in so many different ways, how can you ensure consistently high levels of user experience across all of those channels?
Mobile is the next big thing. Although it has already emerged drastically, there’s so much more potential to be unlocked and the ones who realize that early enough will benefit from it the most. But going mobile is not just shrinking you existing website to the small screen size and waiting for magic to happen. No.
The constant advancement of technology is an undeniable factor in today’s world. New trends and workflows are introduced nearly every day, if not every other day. If you don’t believe that then try to remember the last time you were prompted to update some new Apple software or any other program you might have running on your desktop or mobile devices. These changes are seemingly endless and it is the same when it comes to designing.