How to Use Vertical Rhythm to Your Advantage?

Typography is a big part of any design, especially web or app design. Vertical rhythm is the alignment of lines of text in terms of text size and the spacing between the lines. It is often used to organize text and make it more legible; in turn, this makes the reading experience much better and the design more appealing.

How to Use Neuroscience Findings to Improve UX and Conversions?

What if you knew the perfect formula for a successful product? Sounds like a marketing pitch for some cheap Hollywood movie, doesn’t it? But the truth is that scientists may soon have the “first draft” of that success recipe or at least will have a list of ingredients. Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.

10 User Experience Principles for Mobile Apps and Websites

Mobile is the next big thing. Although it has already emerged drastically, there’s so much more potential to be unlocked and the ones who realize that early enough will benefit from it the most. But going mobile is not just shrinking you existing website to the small screen size and waiting for magic to happen. No.

The Basic Anatomy of a Brand Style Guide

Style guides were originally created for printed publications to establish a consistent usage of layout and language by a variety of contributors. Today, branding style guides have a similar purpose to establish consistency but of a company’s brand instead.

Key Elements to Help You Make Your Landing Page Successful

The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well. There are many different things that can affect the success of a landing page; however, some basic things have been proven to help landing pages in general. This is where this post comes in – I’m here to tell you about these basic general things that will help your landing page shine; I promise this is not rocket science.

Design Tips for Building an Exquisite Portfolio

Any successful web design agency, studio, or independent freelancer has started from the beginning at step #1. It’s not an easy road to build up your own skills and develop websites from scratch. But in doing so you can learn powerful lessons about development & project management, not to mention working in a team setting while juggling other various tasks.

To get anywhere in such a booming industry you’ll need to have some credentials behind your name. I want to share a few ideas for building a stunning portfolio website where you can showcase talented works. These could be web projects or other digital graphics. But really your website should be designed around your own personal traits and characteristics. There is plenty you can learn by studying the techniques of other top-notch designers.