Main Principles of Lean UX for Startups

The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really successful in shifting the focus from lengthy design documentations to actual working products. But how does it apply to user experience in particular and can it really improve the quality of UX/Usability outcomes?

The UX Challenges of Smart Watches

Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.

How to Use Vertical Rhythm to Your Advantage?

Typography is a big part of any design, especially web or app design. Vertical rhythm is the alignment of lines of text in terms of text size and the spacing between the lines. It is often used to organize text and make it more legible; in turn, this makes the reading experience much better and the design more appealing.

How to Use Neuroscience Findings to Improve UX and Conversions?

What if you knew the perfect formula for a successful product? Sounds like a marketing pitch for some cheap Hollywood movie, doesn’t it? But the truth is that scientists may soon have the “first draft” of that success recipe or at least will have a list of ingredients. Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.

10 User Experience Principles for Mobile Apps and Websites

Mobile is the next big thing. Although it has already emerged drastically, there’s so much more potential to be unlocked and the ones who realize that early enough will benefit from it the most. But going mobile is not just shrinking you existing website to the small screen size and waiting for magic to happen. No.