Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.
Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales.
Oftentimes we are trying to create a great user experience. Usually this means smoothing out frustrations where we are actually ensuring good usability and not necessarily a good user experience.
How much effect do product pages have on conversion rates? Well, it depends. But the fact is that this page is your final chance to make the user buy.
Typography is a big part of any design, especially web or app design. Vertical rhythm is the alignment of lines of text in terms of text size and the spacing between the lines. It is often used to organize text and make it more legible; in turn, this makes the reading experience much better and the design more appealing.
What if you knew the perfect formula for a successful product? Sounds like a marketing pitch for some cheap Hollywood movie, doesn’t it? But the truth is that scientists may soon have the “first draft” of that success recipe or at least will have a list of ingredients. Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.
In a world where you can reach your customers in so many different ways, how can you ensure consistently high levels of user experience across all of those channels?
Mobile is the next big thing. Although it has already emerged drastically, there’s so much more potential to be unlocked and the ones who realize that early enough will benefit from it the most. But going mobile is not just shrinking you existing website to the small screen size and waiting for magic to happen. No.
The logo plays a crucial part when it comes to branding both yourself and your business. With enough impact to either help or harm your business it is extremely important to give your logo some thought before you just start slapping it on all your products, branding material and of course websites.
Style guides were originally created for printed publications to establish a consistent usage of layout and language by a variety of contributors. Today, branding style guides have a similar purpose to establish consistency but of a company’s brand instead.