There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success rate and error rate, conversion rate and issue-based metrics. These metrics are based on quantitative data collected during user testing sessions or contextual interviews, at the very least using product analytics data.
The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really successful in shifting the focus from lengthy design documentations to actual working products. But how does it apply to user experience in particular and can it really improve the quality of UX/Usability outcomes?
How many times have you compromised the sleek and beautiful design of a website for the sake of social integration? I bet this is not a new dilemma for a web designer.
Emotions allow for people to comprehend the world better; it’s how we learn new things. Items that are more aesthetically pleasing are seen in a more positive light; the item appears to be faster, more effective, more fun, all in all better.
Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.
Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales.
Oftentimes we are trying to create a great user experience. Usually this means smoothing out frustrations where we are actually ensuring good usability and not necessarily a good user experience.