The Basic Anatomy of a Brand Style Guide

Style guides were originally created for printed publications to establish a consistent usage of layout and language by a variety of contributors. Today, branding style guides have a similar purpose to establish consistency but of a company’s brand instead.

Key Elements to Help You Make Your Landing Page Successful

The purpose of all landing pages is to bring in as many visitors as possible and convert as many of those as well. There are many different things that can affect the success of a landing page; however, some basic things have been proven to help landing pages in general. This is where this post comes in – I’m here to tell you about these basic general things that will help your landing page shine; I promise this is not rocket science.

Design Tips for Building an Exquisite Portfolio

Any successful web design agency, studio, or independent freelancer has started from the beginning at step #1. It’s not an easy road to build up your own skills and develop websites from scratch. But in doing so you can learn powerful lessons about development & project management, not to mention working in a team setting while juggling other various tasks.

To get anywhere in such a booming industry you’ll need to have some credentials behind your name. I want to share a few ideas for building a stunning portfolio website where you can showcase talented works. These could be web projects or other digital graphics. But really your website should be designed around your own personal traits and characteristics. There is plenty you can learn by studying the techniques of other top-notch designers.

How Web Designers can Transition into Coding

Getting started as a web designer requires weeks or even months of practice and dedication. There are so many unique aspects in designing graphics for the web, you may often feel out of place. But one step towards feeling more comfortable as a designer is to advance your own development skills.

Having the ability to design PSDs and then code the design into a site layout is a huge benefit. You won’t need to rely on another web developer to work out your HTML5/CSS3. Plus right after designing a website layout in Photoshop you’ll be able to bring that work to life. It’s truly a skillset that requires time – but ultimately it will improve your knowledge and control on the web.

How to Optimize Your Web Designs for Retina Devices

Retina displays are becoming much more common amongst tech enthusiasts. The Apple iPad and iPhone 4 introduced the retina displays and changed the face of modern technology and modern web design. Using these newer screens the pixel density is double that of a typical mobile resolution.

This means images and page elements will appear more crisp than with any ordinary LCD screen. But this also means web developers have to work around settings to get images looking nice in both normal and retina formatting. In this article I want to discuss some basic ideas for optimizing your website’s performance on retina devices.

Web Design Tips for a Unique Internet Startup

The startup culture is geared towards expedient development time and viral marketing. There have been plenty of success stories looking into recent startups within the tech & Internet niche. Most of these newer successful launches all share one trait in common – a wonderfully appealing layout design.

Your website layout is necessary to sell any good idea on the web. Practical Internet users do not have time for going around and testing out all the newest web apps. So you need to draw attention with a solid product contained in a pretty outer wrapper. I want to share some design techniques I’ve observed which relate to new-age Internet startups. If you can practice just a little bit each day then you’ll quickly pick up on these trends and how we’re progressing forward.

How to Create Your Own Fractal-Style Design Using Photoshop

Fractals in geometric terms, is a pattern or figure that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole.  It is a concept called self-similarity and gives you highly similar patterns even as you close in on its different parts. In the end, the result is a beautiful pattern that looks totally organized or symmetrical, yet fragmented and askew at the same time. That is why some people actually want to use the same “style” of fractals for creative pursuits in print and web design.