We all know that rich user data is a holy grail for a successful product design, but how to find and use this holy grail is what very few UX designers struggle with.
Although the user experience field is relatively new and is still developing, UX-ers already have plenty of methods and techniques in their toolbox. So let’s now go through the extensive list of UX research methods, have a brief overview of each method and understand the type of questions they answer.
There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success rate and error rate, conversion rate and issue-based metrics. These metrics are based on quantitative data collected during user testing sessions or contextual interviews, at the very least using product analytics data.
The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really successful in shifting the focus from lengthy design documentations to actual working products. But how does it apply to user experience in particular and can it really improve the quality of UX/Usability outcomes?
How many times have you compromised the sleek and beautiful design of a website for the sake of social integration? I bet this is not a new dilemma for a web designer.
Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s not my buying preferences that I would like to discuss.
Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales.
How much effect do product pages have on conversion rates? Well, it depends. But the fact is that this page is your final chance to make the user buy.
What if you knew the perfect formula for a successful product? Sounds like a marketing pitch for some cheap Hollywood movie, doesn’t it? But the truth is that scientists may soon have the “first draft” of that success recipe or at least will have a list of ingredients. Extensive studies in the field of neuroscience combined with numerous eyetracking researches, brain scans and neuromarketing findings prepare the ground for some very interesting discoveries also from a UX perspective.
In a world where you can reach your customers in so many different ways, how can you ensure consistently high levels of user experience across all of those channels?