Armen Ghazarian

Understanding the UX Research Methods

Although the user experience field is relatively new and is still developing, UX-ers already have plenty of methods and techniques in their toolbox. So let’s now go through the extensive list of UX research methods, have a brief overview of…

Measuring Usability with System Usability Scale (SUS)

There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success…

Main Principles of Lean UX for Startups

The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really…

The UX Challenges of Smart Watches

Why would you buy a smart watch? This is a question that still remains unanswered for me although dozens of brands keep promising that it’s something truly innovative and “smart”. Well, I don’t see it that way, but today it’s…

How to Use Storytelling to Design Delightful UX

Since the beginning of time good storytellers have been the heart and soul of any community. They have enjoyed popularity and sympathy of their fellows, who kept coming for more stories and tales.