Navigation has always been, and will always be one of the most important aspects of web design. Until fairly recently, the standard was to have a top, side or bottom navigation bar or a mixture of two or even all three.
There is no doubt about the importance of measuring and tracking user experience. Depending on the specifications of a digital product, different sets of performance metrics may be used to evaluate the user experience, such as time on task, success rate and error rate, conversion rate and issue-based metrics. These metrics are based on quantitative […]
Recently I’ve been hearing more about other creatives’ side projects. A side project is a small, usually personal, project one takes on in spare time. Among designers and developers this is becoming more and more popular.
A few years ago pastel color schemes were seriously trending in web design, but the trend has fallen out of favor somewhat in recent years. The style of design that has retained pastel colors is illustrative, and illustrations are commonly used in infographic-style websites.
Fonts are the life-blood of a designer’s toolkit, and the bigger the font library, the easier it is for a designer to get projects completed in a shorter space of time. Designers can never have too many fonts, and sans serif fonts are particularly in vogue at the moment.
The Lean Startup philosophy has been around for quite a while now and has been adopted by many tech companies together with agile methodology as a new, more productive way of running business. And it has proved to be really successful in shifting the focus from lengthy design documentations to actual working products. But how […]