Advertising agencies have a tall order to fulfill when it comes to print ads. They have a certain amount of space to get their client’s message across, and they can do that in a few ways.
Videos have been used in website design for many years, but previously they have been mainly for informative purposes.
Pinterest definitely started a trend with it’s grid or card-based layout design, and many have followed in their footsteps.
‘Hero area’ is a fairly new term in website design, but a well tried and tested part of print design and it has been for years.
Infographics have become more and more popular over the last few years – we have finally all realised that the human brain responds easier, quicker and better to descriptive images than to pages of text. This has encouraged the emergence of infographic style web sites where they would have previously been text-heavy.
Ghost buttons, or empty buttons, are a trend that have really come into being through necessity – the use of large background images requires information elements that don’t obscure large areas of the image, and ghost buttons with their no fill, and usually thin border and small text fit the bill perfectly.