Advertising agencies have a tall order to fulfill when it comes to print ads. They have a certain amount of space to get their client’s message across, and they can do that in a few ways.
We all know the importance of typography in just about all media. The style of typography used can say a lot about the market or target audience of the business or organisation. It is paramount in good web design to get the typography right, or at the very least, suitable.
Videos have been used in website design for many years, but previously they have been mainly for informative purposes.
Pinterest definitely started a trend with it’s grid or card-based layout design, and many have followed in their footsteps.
‘Hero area’ is a fairly new term in website design, but a well tried and tested part of print design and it has been for years.
Infographics have become more and more popular over the last few years – we have finally all realised that the human brain responds easier, quicker and better to descriptive images than to pages of text. This has encouraged the emergence of infographic style web sites where they would have previously been text-heavy.
Ghost buttons, or empty buttons, are a trend that have really come into being through necessity – the use of large background images requires information elements that don’t obscure large areas of the image, and ghost buttons with their no fill, and usually thin border and small text fit the bill perfectly.
If you Google ‘The use of squares in web design’, the results will show articles that feature websites with grid layouts – that is not what we are doing here, since we have already featured such sites. Square elements outside of grid layouts have not really hit the big time in design trends, but turn that square by 45° and diamond shapes are currently trending.