Paula Borowska

Seven Creative Benefits of Working on Side Projects

Recently I’ve been hearing more about other creatives’ side projects. A side project is a small, usually personal, project one takes on in spare time. Among designers and developers this is becoming more and more popular.

Importance of Emotional Design in Web Design

Oftentimes we are trying to create a great user experience. Usually this means smoothing out frustrations where we are actually ensuring good usability and not necessarily a good user experience.

How to Use Vertical Rhythm to Your Advantage?

Typography is a big part of any design, especially web or app design. Vertical rhythm is the alignment of lines of text in terms of text size and the spacing between the lines. It is often used to organize text…

The Basic Anatomy of a Brand Style Guide

Style guides were originally created for printed publications to establish a consistent usage of layout and language by a variety of contributors. Today, branding style guides have a similar purpose to establish consistency but of a company’s brand instead.